Fisheye Pictures Logo & Namecards
17 Aug 2008
Fisheye Pictures is led by award-winning director Anthony Chen. Their latest short film Haze is headed for the Berlin Film Festival on Feb 17 as the first Singaporean short film to be selected to compete in the short film category. Along with the redesign of Fisheye Pictures identity, I have designed a series of promotional materials for the Berlin press during the festival. It was also time for a new business card to go with the rebranding exercise.
The card is printed on textured 300gsm “Village” premium stock. The logo at the back extends to the front of the card.
The logo is based on a Japanese calligraphy concept and uses 2 brush strokes and a dot to depict an eye within a fish or a fish within an eye, inline with the Zen philosophies of aesthetics I preach.